Case Study
Walea
A luxury self-care experience
After 15+ years of success, Salon Glitter has recently rebranded itself as Walea and relocated to Kakaako. They continue to provide high-quality nail products from Japan. The new space at 'A'ali'i offers a modern and comfortable atmosphere complimenting Walea's commitment to cleanliness and efficiency. Walea is dedicated to promoting healthy, natural nails and expressing art on nails in a unique way inspired by Japan.
Challenge
Reaching a pivotal point in their business, Salon Glitter reached out for a refresh to their brand. During the process they were greeted with a moment to completely rebrand and rename their business while moving to a luxury neighborhood that speaks to their clientele. Rebranding presented them with the opportunity to expand their services. This meant incorporating more into their identity system.
Our Approach
Since they were adding additional spa services we were inspired by the curves and moments of the body. We incorporated a modern and minimal approach with a custom typeface. The clean lines in the typeface offer a moment of calm.
Brand Architecture
Brand Guidelines
Brand Positioning
Branding Systems
Creative Direction
Environment Design
Photography & Video
UI/UX Design
Wayfinding & Signage
Research
Web Development
